Experience a BMW for Less than £9

BMW’s British division recently partnered with car club Streetcar to offer consumers the chance to drive away in a BMW for as little as £6.95. The deal gives club members the opportunity to experience a BMW 1 Series or 3 Series and therefore increase brand awareness and sales in the UK.

Both BMW models will be available to rent by the hour, day, week or month, 24 hours a day, seven days a week. Members can reserve a car online or over the phone, with bookings taking just 60 seconds to reach the car. Unlocked remotely by a smartcard, members can have access to their booking in as little as 30 minutes.

The cars come complete with the full suite of BMW EfficientDynamics technologies that are said to provide better economy and emissions. A BMW 1 Series is available at £6.95 an hour while a BMW 3 Series can be hired for £8.95.

“We are delighted to have won this important new business opportunity with Streetcar, providing an ideal route for people to drive a BMW first hand for as long, or as short, a period as they need,” Stephen Chater, Corporate Sales Manager, said in a release. “By offering BMWs with EfficientDynamics technologies Streetcar is also fulfilling its long-term environmental aims while at the same time offering members more miles for their money.”

The German manufacturer is currently preparing the next generation 1 Series model for launch, which is rumored to be fitted with smaller engines, ranging from 1.35 liters I3 (122 hp) to 1.80 liters I4 (240 hp), all turbocharged.