Erik Buell Racing Confirms Expanded Presence at AIMExpo 2014

EBR RX1190 1 photo
Photo: Erik Buell Racing
Erik Buell Racing (EBR) has confirmed the plans to attend the second edition of the AIMExpo this October 16-19 in Orlando, Florida.
EBR was one of the founding OEM exhibitors at the inaugural edition of the American International Motorcycle Expo in 2013, and according to company sources, the presence turned out to be a major success. The AIMExpo 2013 was an even more glorious participation as Erik Buell Racing used the occasion to debut their all-new RX1190 sport motorcycle on a global scale.

Currently in a partnership with major Indian bike manufacturer Hero Motocorp, EBR has big plans for expanding the business outside the US, with the first European office already open in the Netherlands, and which will act as an operational base for developing the market on the Old Continent. Even more, EBR will share knowledge and will help Hero build new motorcycles for both the Asian and western markets, with the Hastur only being among the first really cool Hero machines.

For the AIMExpo 2014, Erik Buell Racing plans to expand its presence by offering demo rides and having the professional race team riders attending the event and meet with dealers, media and consumers. “The timing is perfect, too, since it coincides with new model introductions and is late enough in the season that dealers and their staff can more easily attend,” EBR Vice President of global sales Gary Pietruszewski tells MPN.

So this means that Erik Buell and his team are readying some new goodies for the autumn… watch this space as we delve deeper into this and will bring you news on the future EB machines.
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