What they found is that, apparently, the new technologies behind the engine appeal more to the younger customers than to the older ones. The reason, says Ford, is very simple: EcoBoost provides roughly the same performances as “competitive-make vehicles,” but with less impact on the customers’ wallet at the gas station.
“EcoBoost technology is helping bring in a new customer to Ford dealer showrooms,” Amy Marentic, Ford group marketing manager said in a release. “This customer is younger, more affluent, and more often trades in competitive products.”
Young customers or not, Ford is set on making EcoBoost the way of the future. As announced way back in April, Ford will introduce these types of engines on no less than 90 percent of its vehicle range in the near future.
The EcoBoost engines will allow for up to 20 percent better fuel efficiency and up to 15 percent lower CO2 emissions, compared with larger displacement engines, without sacrificing power.
At this year’s Frankfurt Auto Show, Ford presented a new range of EcoBoost engines, to come into production starting with 2010: four-cylinder petrol engines.
With them, as well with all the other in the range, regardless of displacement and number of cylinders, the American manufacturer forecasts it will produce 700,000 engines in the US every year and 1.3 million around the world.
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