Ducati Record Set at WDW2010

Held at the Misano World Circuit in Italy, the World Ducati Week (WDW) 2010 event concluded successfully, with a record-breaking attendance of 60,000 riders, the manufacturer recently announced. However, this was not a record set entirely by Italian Ducati owners.

Dubbed the ‘Red Planet Returns’, the event received visitors from around the world, including Ducati owners from Europe, USA, Australia, Russia and India, together with those from Brazil, China, Malaysia and even Gabon and Nepal.

Riders Franco Battaini, Troy Bayliss, Shane Byrne, Carlos Checa, Michel Fabrizio, Noriyuki Haga, Nicky Hayden and Casey Stoner lined up for a drag race competition that featured Ducati Streetfighters. The race was won by Noriyuki Haga, closely followed by Nicky Hayden, and with Troy Bayliss in 3rd and Casey Stoner in 4th.

“While the Mangusta helicopter aerobatics display provided an incredible show in the air, stunt shows, vintage bike shows, motocross freestyle displays, dragsters and race track demonstrations by the Ducati Xerox Team provided the same on the ground. The event also staged concerts by four Ducati Bands, chosen from a list of local artists submitted by Ducatisti in the run-up to the event,” a company statement reads.

Also at the event, Italwin displayed and provided a testing area for their Ducati licensed electric bicycles including the ‘Ducati City Pearl’, while NCR presented their new Millona 16 motorcycle. Moreover, Taft organized a competition called ‘Style 'n' GO!’, while Toshiba presented the ‘Ducati Edition’ range of laptops and video cameras.

The last but not least, Ducati MotoGP Team sponsor, AMG-Mercedes also stunned the audience with the presentation of their new Mercedes SLK ‘Naked’, a model inspired by the Ducati Monster naked bike.

During the four days of WDW, a record 400,000 visits were also recorded on Ducati’s official Facebook page and over 60,000 people viewed the related videos on the Ducati YouTube channel.