Ducati Explains How Its Motorcycles Become Masterpieces

Considered among the world’s most attractive motorcycles, Ducati machines have dominated the dreams of motorcycle enthusiasts across the world for decades. The current range makes no exception: Superbike, Monster, Streetfighter, Hypermotard, Multistrada and the new Diavel impress with the sinuous, seductive and flexible lines combined with exceptional quality.

But have you ever wondered how a Ducati becomes a masterpiece? If the answer is yes, than the Italian manufacturer has already prepared an answer for that.

“Breathtaking, impeccable attention to detail, always. Ducati motorcycles have a look that is unmistakable; their design is one of the key driving forces behind their stunning success, their style ensuring they stand out at motorcycle shows, in the paddocks and - above all - on roads worldwide. Everything stems from a renewed strategic focus on product development,” Ducati explains.

The development of new Ducati motorcycles brings togetherthe brand's characterizing elements -”inspiring design, attention to detail, performance, outstanding engines, pure riding enjoyment and awesome braking (with the use of Brembo brakes "imported" from MotoGP and F1).”

“Reduced weight, a real obsession for Ducati designers, also makes a key contribution to ensuring that Ducatisti always get motorcycles which handle perfectly and are a joy to ride,” the company further adds.

“It takes three years for a new motorcycle to get from the drawing board to the showroom. Over 1000 days of painstaking attention to detail: every single component must be lighter than the last and, gram by gram, the weight loss can amount to as much as 10 kilograms.”

“Then, as part of a component optimization policy, there is a sharp focus on the aesthetics of the individual parts, even those which are not directly visible!” Ducati concludes.