Ducati Stars in National Geographic's New Megafactories Series

The National Geographic Megafactories aims to reveal the world’s greatest factories, and has so far impressed us with manufacturing stories behind iconic vehicles and products. Courtesy of a new series, the second motorcycle manufacturer to be featured in the poplar TV program after Harley-Davidson’s factory in Kansas City, is Italian brand Ducati.

Ducati will feature in an 55-minute episode dedicated to revealing how the Italian factory created the innovative Multistrada 1200 S.

The episode in question was recorded entirely at Ducati’s headquarters in Bologna and surrounding areas. Interviews with all key personnel involved in the Multistrada project, from Ducati President and CEO, Gabriele Del Torchio, to his team of designers, engineers, technicians and line workers, provide an insight to the Multistrada story. Also, a detailed view behind the scenes of the planning, design and engineering process of the famous factory in Bologna, is also provided.

Underlining the exclusiveness of the Megafactories material, camera crews were even allowed normally forbidden access to the top secret Ducati Corse racing department to reveal how the innovative 4-bikes-in-1 Multistrada combined technologies developed in the world of racing to set new industry benchmarks for road-going motorcycles.

“National Geographic capture the passion of the famous Ducati brand and the strength of its loyal community of fans while documenting an in-depth and fascinating account of the concept, design, development, manufacture and assembly of the award-winning Multistrada,”
Ducati said in a statement for the press.

The Ducati episode of Megafactories premiered on Sky’s National Geographic Channel in Italy yesterday, May 30, and will do the same across Europe throughout June and July.
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