"In a fiercely competitive market it is vital that we deliver the very best service to support our class-leading bikes,” says Michael Lock, Ducati CEO. “Ducati is committed to growing and developing our position in the USA and it remains our goal to be the leading sport bike brand in the marketplace. This award confirms that we are making good progress.”
Ducati’s hard efforts in maintaining a close relationship with its customers over the last three years, including adding key markets like Atlanta, Newport Beach and Sacramento, have been repaid. The 2009 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study showed that Ducati gained advantages thanks to the salesmen’s ability to answer product questions, offering test rides, brochures and asking for the sale.
“This award is a testament to the tremendous commitment made by the Ducati dealer network,” said Jason Chinnock, Motorcycle Sales Director of Ducati North America. “Their ongoing dedication to improve the quality of the customer experience will allow us to reach out to a broader customer base as we work to grow the share and profile of the Ducati brand.”
The PSI study measures how consumers are treated when shopping for a new car, motorcycle or boat. The independent study sent 2,100 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide and then compiled the results of how each brand dealerships are treating motorcycle shoppers.
Ducati were followed Harley-Davidson, BMW, Victory, Buell and MV Augusta, all above the industry average. However, overall motorcycle industry performance improved from 2008 to 2009, with eleven of the fifteen major motorcycle brands achieving higher PSI scores.
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