Dealers who sold sufficient Viper volume to be eligible for the program, were offered the possibility to develop their own special editions that are tailor-made for loyal customers’ needs.
Dodge will build a total of 50 special cars, with specific combinations determined by each Dodge Dealer who decided to take part in the program.
The company has released an image showing three examples of custom-made Vipers. The photo includes (from left to right) the Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Nebraska, featuring a Race Yellow Clear Coat exterior with yellow driver's stripe; the "Reverse SRT10 ACR" developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Illinois.
“With this being the last model year for the current-generation Dodge Viper, 2010 continues to be the most special year of production for the 600 horsepower V-10 powered "ultimate American sports car." Approximately 500 cars will make up the 2010 model year production run, and each one is more exclusive than ever before with more than 7,000 different possible appearance combinations,” stated the press release.
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