The program will debut on April 22, offering 500 B-Cycles at 50 B-stations around the city, offering residents the possibility to stay fit and protect the environment.
"Denver residents embrace healthy and sustainable living, so it's natural that Denver is now home to the first large-scale bike-sharing system in the U.S.," said Denver Mayor John Hickenlooper. "We're confident that Denver can set an example for the whole country and show that bike-sharing is a viable transportation option to help improve the overall health of Americans and reduce our carbon footprint."
B-Cycle has been co-developed by Humana, Trek Bicycle and Crispin Porter + Bogusky, starting from the idea that bicycles should be a part of a community’s "transportation ecosystem". The partners created a bike-sharing system adapted to the needs of U.S. cities, universities and corporate campuses, with Denver being the program’s first installation.
The B-cycle are equipped with electronic devices that offer information about the mileage, calories burned and carbon offsets. Riders can monitor their personal transportation or connect with others using a dedicated website.
"Bike-sharing was created for the commuter whose transit stop is two miles from the office, the urbanite running errands, and the tourist out sightseeing," explained Bob Burns, president of B-cycle and general counsel for Trek Bicycle Corporation, a B-cycle partner. "With this in mind, B-cycle offers a cruiser-style bike that is comfortable for people of all sizes and biking abilities."
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