The change will not affect the company's current operations or ongoing contracts, which will continue to be ran as usual. The new company will continue to serve as the financial arm for the entire Daimler group in the US: Mercedes-Benz USA, smart USA and Daimler Trucks North America.
According to Daimler, the change in name comes as a natural step in the so called “clean sheet of paper” approach and marks the end of the reorganization which followed the separation from the DaimlerChrysler Financial Services Americas company back in 2007.
“This is an opportunity for us to align our business identity with the tremendous brand equity of Mercedes-Benz, one of the best known brands in the world,” said Franz Reiner, Mercedes-Benz Financial Services USA CEO.
“We will continue to serve and support our dealers and retail customers in this highly competitive premium passenger car segment and heavy duty trucking industry in the United States.”
The Germans' financial division in the US managed to maintain the numbers at acceptable levels, despite the economic downturn. Since its creation, the company managed to rally around it all the Daimler brands in the US, achieving a retail car payment in the first 12 months of $11.4 million.
The above sum is solely the result of the recently launched mobile device strategy which allows its customers to pay for their cars using the mobile phones.
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