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Dacia Overwhelmed by Huge Duster SUV Demand

Dacia's Duster is slowly becoming a best-seller, but the success of the first ever Romanian SUV is likely to be somewhat limited by Dacia's ability to cope with the increasing demand. Since the debut at the 2010 Geneva Motor Show, the Duster grew a lot in popularity, topping 35,500 orders after only four months of availability.

And this can only be good news for all those involved in the Dacia business, although it seems that the Romanian automaker still struggles to cope with the huge success registered by its SUV. Basically, Dacia cannot build as many cars as ordered, so a new buyer must wait up to six months to get his car.

Dacia's Fabrice Cambolive said that only 12,000 units have been delivered to buyers, out of the 35,000+ ordered units, while in Romania, Dacia's homeland, things are pretty much the same: 3,000 cars ordered, 1,500 delivered.

Unfortunately for Dacia and for those who're hoping to get their car in time for Christmas, it's pretty hard to find out a way to fix things. Basically because Dacia's only plant in Mioveni, Romania is already working at full capacity, building the Duster, the Logan sedan and all the other configurations plus the Sandero hatchback.

To give yourself an idea on how attractive Dacia's products have become for export markets, you should know that France is now the number one market for the Romanian brand, with 64,000 purchased units in the first half of the year, followed by Germany, with 17,107 units.

As always, you can find our findings on the Duster SUV by reading our very own testdrive available here.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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