Cost of EVs Needs to Drop to $23,750 to Get the Sales Ball Rolling

1 photo

Photo: Nissan

EV sales have been steadily rising over the last few years, however, not nearly as much as would be needed to make a noticeable contribution to the quality of our air. So, apart from the much talked-about ‘range anxiety’ (a concept on the verge of becoming a cliché) caused by batteries’ lack of capacity, what is keeping EVs from flying out of dealerships?

Well, according to a study by Pike Research, it’s the price, which is obviously too high. The survey was conducted with around 1,000 people who evaluated the price of a car as being ‘Too Cheap’ (we don’t really understand why anybody would find this bad, but maybe we are the odd ones), ‘Bargain’, ‘Expensive’ and ‘Too Expensive’.

After compiling the data gathered by the survey, researchers have concluded that based on their study, the ideal price to get the sales ball rolling for EVs would be $23,750 (€19,350 / £15,250). So, as long as average prices are above that number, EV sales will still be sluggish, and the price seems more then reasonable and we believe it to be quite accurate.

Story via greencarreports.com

If you liked the article, please follow us:

Google News Youtube Instagram

EV green pricing

Cost of EVs Needs to Drop to $23,750 to Get the Sales Ball Rolling

Would you like AUTOEVOLUTION to send you notifications?