Chrysler Launches New Incentives

Aware that, if the stock of cars it now holds doesn't start growing thin they may be in for an unpleasant surprise when exiting bankruptcy, Chrysler has set up a series of incentives meant on bringing customers back to the dealers. The incentive plan was detailed today by the company and is part of their "building a new car company" campaign.

“Chrysler LLC is building a new car company, and we are asking consumers to come see what we are building for you as we begin a vibrant new phase of our company,” Steven Landry, Chrysler executive vice president North American Sales and Marketing said in a release.

Starting today, May 6, Chrysler "will offer up to $4,000 Consumer Cash on 2009 model vehicles, $1,000 Owner Loyalty for current Chrysler vehicle owners (good towards most 2008 and 2009 Chrysler, Jeep and Dodge vehicles) and up to $1,000 Credit Union Bonus Cash for qualified members who finance their new vehicle purchase through a participating Credit Union." The incentives are valid until June 1.

We brought you on Tuesday the first look on how Chrysler dealers cope with the crisis. They don't. The biggest problem is not the crisis, as you might think, but the fact that customers started avoiding Chrysler showrooms.

James Arrigo, co-chairman of Chrysler's National Dealer Counsel, said that customers are afraid in a few years the company may not be around anymore. Today's incentives are meant to bring back the customers, but they still not address their concerns regarding Chrysler's future.