The goal of the campaign, which will feature Chrysler, Dodge, Jeep and Ram vehicles as they came throughout the years, is to "inform consumers, suppliers and partners" that Chrysler is a new, revived, reloaded, healthy, incredible company... Why? Well, according to a research conducted by the manufacturer, many of those belonging to the categories listed above do not realize that Chrysler has emerged from bankruptcy and is now a different company.
“This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together,” Olivier Francois, Chrysler Head of Marketing said.
“We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.”
According to Chrysler, the new ad features an everyday driver bringing home a leather travel bag in various time periods and using various Chrysler vehicles (starting with a 1930’s Chrysler Airflow and ending with a 2010 Chrysler 300 sedan). The bag supposedly represents "the continuation of life with all Chrysler Group brands and is the string that ties the entire story together"... Right...
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