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Chinese Qoros Brand to Debut in 2013 at Geneva, Ahead of 2014 Euro Debut

Starting up an entirely new car brand is an extremely difficult task nowadays, as it requires billions of dollars, able executives and some connections with existing brands. However, the fact that the task is so daunting has not deterred the Chinese brand, Qoros, in trying.
Quoros Sedan Teaser 4 photos
Qoros SedanQoros SedanQoros Sedan
They will debut their four-door sedan at the Geneva Motor Show, next year in March, and the car is expected to have ‘European-inspired’ styling, as it is set to go on sale on the Old Continent, in early 2014. The cars are aimed at a young audience, and have been engineered to achieve the maximum five-star Euro NCAP, to quench fears of Chinese car safety issues of the past.

Quoros, as a company, is a joint effort of another Chinese automaker, Chery, and an Israeli corporation. They plan to make 150,000 at first, raising production to 450,000 if demand holds up. We are curious to see why this all-new manufacturer is so confident - perhaps their cars will be that good...


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