The campaign has been created by Goodby, Silverstein and Partners and includes a 60-second Chevrolet brand “anthem” spot, three 30 seconds spots which showcase “Chevy’s connection to defining moments in American life,” a 30 seconds spot which emphasizes the connection Chevy has had over the years with baseball and a 30 seconds spot presenting the Volt plug-in hybrid vehicle.
“The World Series is a defining piece of American culture,” said Joel Ewanick, Chevrolet vice president for Marketing.
“It has a story, a soul and a connection to every generation – just like Chevrolet. You can’t get a better fit than Chevy and baseball. It’s the perfect opportunity to talk about Chevy’s commitment to America and showcase our newest cars, trucks and crossovers.”
As already announced, movie star Tim Allen will be “the voice of Chevrolet” in the new ads. Some of you already experienced how the brand sounds coming from Allen's mouth in the Cruze spot which aired back in September.
“We are incredibly excited to be part of this effort,” said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners. “Chevy has always had a unique connection with our country. Today, Chevy delivers more relevant products and innovation to more people than any other car company.”
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