Chevrolet Survey Reveals the Soccer Dad, Recommends 2012 Traverse

Blame feminism, the president or the ozone layer, but a new survey commissioned by Chevrolet has revealed that the majority of fathers are now active in driving kid to and from they before-and after-school activities. In addition utility vehicles are the preferred choice of dads over the minivans that moms are known for.
The online survey conducted by Harris Interactive reveals that 80 percent of fathers in the United States with children age 17 or younger take an active role in daily family life, with more than 70 percent driving their kids to school, daycare or extracurricular activities.

“According to recent Census data, there are 154,000 stay-at-home dads and more than 25 million dads who have kids under 17. The trend is shifting and men are becoming more involved with family-driving duties. We’re seeing the rise of the ‘Dadmobile,’” said James Bell, head of General Motors Consumer Affairs.

“The minivan has long been seen as the quintessential family car, but its heyday might be over with crossovers and SUVs like the Chevrolet Traverse, Tahoe or Equinox combining equal or better fuel economy, safety and convenience with a more rugged edge,”
Bell said.

Did you think that women were the only ones concerned with safety? Think again: more than half of all dads chose safety as top vehicle feature, followed by fuel economy. Interesting to note that dads cited high fuel prices and traffic jams as the top two most stressful things about travel.

Just when we thought that it was safe to consider this survey about men’s needs, Chevrolet decided to plug the 2012 Traverse as the ideal vehicle for this job, due to to its 3.6L V-6 engine with direct-injection technology and variable valve timing that delivers an EPA-estimated 24 mpg on the highway (FWD models). It was also named the IIHS Top Safety Pick at the beginning of the year.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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