Chevrolet wants to turn dreams into reality for the holiday season by launching the “Make It Happen!” Facebook app. This allows fans to gather family and friends online, generate a dream event and bring in images and content related to their relationship history.
"Chevrolet's DNA is all about the spirit of optimism and opportunity," says Wayne Brannon, President of Chevrolet Europe. "The 'Make it Happen' app is an exciting new part of our brand campaign launched earlier this year to empower fans to take some of Chevrolet's 'can-do-spirit', thereby making the most of every day and opportunity."
The app debuts today in France, Germany, Italy, Poland, Spain, Turkey and the UK. It works just like an usual event arrangement on Facebook, but offers more facile access - all the user has to do is drag and drop the friends and suggest an activity, as well as a date & time and the app will do the work.
The app debuts today in France, Germany, Italy, Poland, Spain, Turkey and the UK. It works just like an usual event arrangement on Facebook, but offers more facile access - all the user has to do is drag and drop the friends and suggest an activity, as well as a date & time and the app will do the work.