Photo: Chevrolet
The Detroit manufacturer announced that its flagship sedan has gained 7.8 percentage points of retail market share since its launch, measuring 14.7 percent at the end of Q1 2014 compared to 6.9 percent in Q1 2013, when the model first arrived in showrooms.
As for average transaction prices, the 2014 model year Chevy Impala was the only vehicle in its class to post a positive gain in ATPs compared to the first quarter of 2013.
According to data acquired by PIN - J.D. Power's electronic tracking system that gathers daily point-of-sale transaction data for both new and used light vehicles from dealership Finance and Insurance systems - the Impala's average transaction price in Q1 2014 was $30,705.
That's the second highest ATP in the large car segment, the first being the $33,490 recorded by Toyota's Avalon. Nevertheless, the Chevrolet Impala is available with one of the lowest starting retail prices in its class, with first quarter year-over-year ATPs soaring more than $5,500. Dodge's Charger, for example, sold at an average of $891 less in the same period.
“The Impala is an example of everything that customers can continue to expect from Chevrolet products,” said Steve Majoros, marketing director of Chevrolet cars and crossovers. “We’re building the best vehicles in our history. If you’ve never visited a Chevrolet dealership before, now is the time.”
Currently, the Dodge Charger holds the biggest retail segment share in the U.S. large car segment. Thanks to the facelift it received at this year's New York Auto Show, the Charger will most probably keep its king of the hill position in this segment for a considerable amount of time from now on.
According to data acquired by PIN - J.D. Power's electronic tracking system that gathers daily point-of-sale transaction data for both new and used light vehicles from dealership Finance and Insurance systems - the Impala's average transaction price in Q1 2014 was $30,705.
That's the second highest ATP in the large car segment, the first being the $33,490 recorded by Toyota's Avalon. Nevertheless, the Chevrolet Impala is available with one of the lowest starting retail prices in its class, with first quarter year-over-year ATPs soaring more than $5,500. Dodge's Charger, for example, sold at an average of $891 less in the same period.
“The Impala is an example of everything that customers can continue to expect from Chevrolet products,” said Steve Majoros, marketing director of Chevrolet cars and crossovers. “We’re building the best vehicles in our history. If you’ve never visited a Chevrolet dealership before, now is the time.”
Currently, the Dodge Charger holds the biggest retail segment share in the U.S. large car segment. Thanks to the facelift it received at this year's New York Auto Show, the Charger will most probably keep its king of the hill position in this segment for a considerable amount of time from now on.
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