autoevolution
 

Chery QQ Ice Cream Camouflage Says It Is a Mini SUV

Chery QQ Ice Cream 11 photos
Photo: Chery
Chery QQ Ice CreamChery QQ Ice CreamChery QQ Ice CreamChery QQ Ice CreamChery QQ Ice CreamChery QQ Ice CreamChery QQ Ice CreamChery QQ Ice CreamChery QQ Ice CreamChery QQ Ice Cream
Chery did not take long to reveal official QQ Ice Cream pictures after it released some teaser images. They show it is exactly like the Wuling Hongguang Mini EV apart from the Chery badge and the ice cream camouflage that states it is a Mini SUV. Yes, you read it right, but you can be sure about it by checking the images in the gallery.
Just to remind what the acronym stands for, SUV means sport utility vehicle. The idea was that such cars could tackle off-road trails and preserve some comfort in the asphalt as well: their major strength would be versatility. The QQ Ice Cream’s top adventure will be avoiding potholes with its tiny wheels.

If Chery also copied their measure from the Wuling Hongguang Mini EV, the QQ Ice Cream must use 12-inch wheels with 145/70 R12 tires. How does that sound for an SUV? Honestly, we think the Chinese company came up with another definition for that: it is the only explanation possible.

Chery will open reservations for the new urban EV on August 24 in China. No technical specifications have been released so far, but they must also follow those presented by the Mini EV, which is 2.92 m long, 1.62 m tall, 1.49 m wide, and has a wheelbase of 1.94 m. Despite being so short, it still seats four people, probably thanks to a high seating position – which may be the car’s only similarity to an authentic SUV.

With the largest LFP battery pack (13.9 kWh, with a 170-km range), the Mini EV weighs 705 kilograms. The entry-level option offers 9.3 kWh (120 km of NEDC range) and makes the car weigh 665 kg. Chery may try to beat its successful competitor with improvements in this area.

Until all specs and prices are released, we cannot be sure about how the QQ Ice Cream will fare facing the Hongguang Mini EV. What we know is that calling it an SUV may have a negative effect. Ridiculous marketing effects may cause controversy and bring more attention to a car but often dent its sales potential.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Gustavo Henrique Ruffo
Gustavo Henrique Ruffo profile photo

Motoring writer since 1998, Gustavo wants to write relevant stories about cars and their shift to a sustainable future.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories