According to a recent survey by consultancy agency WTC Progenium, Germans no longer see the car as a symbol of their social status. The land of some of the best cars in the premium segment (Mercedes, BMW, Audi), Germany is slowly becoming just like any other market: cosmopolitan.
According to the figures of the study, currently only 17 percent of Germans believe the car is a statement to who they are and what position they occupy in the social life of the country. For most Germans, a car is becoming what it was always intended to be: a means of transportation.
The scale used by WTC Progenium to measure how Germans perceive products ranks those products based on a point-scale which takes into account how common an item is perceived to be and what it means for the consumer. According to WTC, the lower the number, the more esteemed the product.
Just to give you an example, auto brands like Opel (3.5 points) and smart (3.2 points) received about the same points as a washing machine (3.5 points). Brands like Mercedes (2 point)s and Audi (2.6 points) fight against an unlikely adversary, the iPhone, which received 2.9 points.
The best regarded auto brand in the country is currently Porsche, whose 1.8 score makes it the most social-status friendly car in the industry.
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