Camaro Poised to Beat Mustang in Sales by the End of 2010

With just a few days left in the year, Chevrolet’s sport coup’ looks like it will beat Ford’s Mustang as the best ‘pony-car’ this year. This will be the first time in 25 year Chevy’ has managed to beat Ford in this market sector.

So far this year, a total of 75,685 Camaro coupes have been sold by dealers across the US, topping Ford’s 68,264 Mustangs shifted through the first 11 months of the year. If sales figures continue at the same pace (and they should), we should see around 82,500 Camaros sold at the end of the year, while Ford can expect to sell only 74,500 units of its coupe.

It seems like this is already a foregone conclusion, unless Ford manages to pull the sales rabbit out of its hat. “It’s not a sales race,” Mustang spokeswoman Angie Kozleski conceded to Autoweek magazine.

While Chevy spokesman David Caldwell also said there are no special year-end sales incentives or marketing strategies for the Camaro. This is to be expected, as the company is preparing for next year’s market launch of the highly anticipated cabrio’ version of the car. “The 21st-century Camaro just naturally generates a lot of enthusiasm,” Caldwell said.

So far Camaro sales have been driven just by the V6 model and the 426 hp V8-powered SS. “If you’re new to the scene, it’s not much of a compromise settling for 312 hp.I think one of the biggest changes from past to present is that we have a very strong standard [V6] car,” explains Caldwell, explaining the success of the V6 range.