As we previously announced, the 2010 Geneva Auto Show next month will also represent the official return of Cadillac in Europe. Cadillac Europe will manage import, distribution and marketing of a selected range of Cadillac models specified for the European markets.
"Europe is an important market for Cadillac," said Bryan Nesbitt, Cadillac general manager. "Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness."
Moreover, at the Geneva Motor Show, Cadillac will present the CTS Coupe for the first time in Europe. Slated to arrive this fall in European showrooms, the CTS Coupe is a new luxury sports coupe designed to become the visual centerpiece of the brand's revised lineup.
The Coupe therefore joins the CTS Sport Sedan, the 556-horsepower (415 kW) CTS-V and new CTS Sport Wagon as the foundation of Cadillac's lineup. A high-performance V-Series edition of the Coupe will also be released this year.
In Geneva, Cadillac will also exhibit the new CTS Sport Wagon, CTS Sport Sedan and the range-topping CTS-V.
Additionally, Cadillac will present the new SRX, a midsize luxury crossover, that goes on sale in Europe with model year 2011.
The Cadillac Escalade Hybrid will also be shown in Geneva. The Cadillac Escalade Hybrid is the first full-size luxury SUV worldwide featuring the fuel-saving Two-Mode Hybrid System, a technology that allows the vehicle to operate solely on battery-electric power during idling or low-speed driving situations.
autoevolution will be attending the 2010 Geneva Auto Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.
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