Bugatti Unveils New Concept Store with a Premiere in Manhattan and Miami

The Bugatti Veyron you see in the picture above does, in fact, belong to a luxury vehicle dealership; it’s well known that all Veyrons are sold out. However, the manufacturer of the world’s fastest production car used it to offer a view of what its exclusive customers will see in the new concept stores.
Bugatti Unveils New Concept Store with a Premiere in Manhattan and Miami 1 photo
With the Chiron popping up around the world, eccentric buyers are eagerly wondering when Bugatti’s latest creation will be unveiled. Nothing official, besides the name, has been settled, but estimated pricing figures are more than exciting.

A hybrid contraption (of course), the Veyron replacement should cost somewhere around EUR2.2 million ($2.5 million at the current exchange rate), but considering Volkswagen’s troubled times, the company may increase that mark significantly. Nevertheless, the new Bugatti should be laughing in the faces of the likes of the LaFerrari and P1, with the new model rumored to have a 1,500-horsepower engine.

The world has seen some famous or even discrete hypercar aficionados visiting Bugatti’s HQ, so petrolheads may be noticing the first deliveries sooner rather than later. Meanwhile, the extravagant carmaker continues its luxury journey with a refresh it’s applying to some of its stores.

On Thursday night, Bugatti celebrated two premieres. The dealer partners of the French hypercar brand in New York City and Miami, Manhattan Motors and Braman Motors, opened the first showrooms in the world with a new brand design developed by Bugatti for them. Moreover, the NY store moved to a new location on Manhattan’s West Side, only a few blocks south of Central Park.

“In addition, customers can configure their new Bugatti here. The whole system can be controlled intuitively from an iPad or tablet after customers have taken a seat in the comfortable lounge area. The lounge features furniture from Bugatti Brand Lifestyle designed especially for the brand’s new showrooms. The customized, authentically-shaped armchairs are made from the finest leather and blue exposed carbon fiber with high-grade materials and workmanship like those used for a Bugatti super sports car. The EB logo decorates the sides.”

The French hypercar manufacturer has also said other showrooms will open in Munich, Monaco and Tokyo over the next months.


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