Badges can be collected by purchasing a ski pass in the partner resorts, by successfully reaching a height of 5,000 metres or by skiing down a particular route in the ski district.
The Skimovie complexes in Seefeld, Zillertal Hochfugen and Saalbach/Hinterglemm incorporate slalom courses that feature a BMW xDrive Cup start gate, gate flags and video cameras. After registering on the website, users can assess their personal run online, with video and time measurement, and also collect badges for it. Rankings lists are updated each day.
Each month, all users who have collected at least five badges take part in a prize draw where they can win limited-edition K2 LTD. BMW X3 skis. At the end of the season, all winter sports fans with at least 15 badges will be entered into a draw for a new BMW X3 – and the participant who has the most badges will win a one-week BMW Ice Fascination driver's training in Sweden.
BMW has also established a travel guide in the premium Alpine tourism sector. User not only get extensive information about the BMW xDrive 4x4 system, but are also given tips on the best hotels, the greatest pistes, popular events and culinary highlights in the Alpine resorts. There is also information on BMW Deutschland's involvement in bobsleigh and tobogganing, cross-country skiing and biathlons.
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