BMW has also posted its best March result on record, with 1,479 registrations, on the eve of the highly anticipated compact SAV X1's launch. It has been a good month in Australia for BMW's sister brand MINI too, with the British marque registering 249 units. This figure represents the best monthly result since the introduction of the brand in Australia in 2002, the previous record having been attained in August 2007, when MINI sold 240 units.
“It’s particularly pleasing to witness a strong first quarter on the back of a very strong end to 2009. With a number of exciting new products on the horizon we’re confident we have the model range and competitive advantage to cater for the growing requirements of the market,” said Stavros Yallouridis, managing director of BMW Group Australia, quoted by the autochannel.com.
These figures place BMW as Australia's best selling luxury brand, yet the Bavarians plan to further strengthen their position by introducing several new models on the continent for the remainder of the year. The new entries will be the BMW X1, the world's first luxury compact sports activity vehicle and the new generation of the 5 Series, in Sedan and Touring forms.
BMW Group sales worldwide rose 15.3 percent in the first two months of 2010, a total of 173,911 BMW, MINI and Rolls-Royce vehicles finding their way to customers, as compared to 150,893 units in the same period last year.
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