Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing stated that: “After a substantial increase in January, sales year on year were significantly higher as well in February. Last month we saw growth in Asia, in particular, but we also made gains in many markets in Europe, Africa and the Americas. In key sales markets such as the US, the automotive sector is also showing encouraging signs of a gradual recovery.“
In the US, BMW managed to grow by 16.3%, while in Germany it increased volumes by 6.3% despite the market downfall. One of the largest markets was China, where the company’s sales went up 96.7%.
Robertson added: “We are looking forward to the new BMW 5 Series and the start of deliveries on 20 March. There is already tremendous interest in this vehicle which accounts for almost one fifth of BMW retail volumes – and is one of the brand’s mainstays, alongside the 1 Series and the 3 Series. However, primarily due to the 5 Series model change, we expect temporary slower growth in total sales during the launch phase in spring.”
Out of the 91,759 automobiles delivered, 78,248 units were BMW brand vehicles, which translates into an increase of 13.7%. For the year to the end of February, sales were 14.7% higher than the previous year.
MINI also performed well, as the British brand managed to sell 13,443 cars, 16.0% more than in February 2009 (11,584).
“Over the next few years the MINI product family will grow from three to six members. The MINI family’s fourth model, the new MINI Countryman, will arrive in showrooms in September and will play an important part in the premium brand’s long-term growth," concluded Robertson.