BMW’s eco program manages to reduce emissions and improve fuel consumption, while maintaining or improving performance. This is achieved through the use of technologies like braking energy recovery, a start-stop system and others. Over 1,000,000 BMW vehicles worldwide are currently equipped with the fuel-saving technologies. The automotive producer is now working on the second generation of the program: this will come with innovations such as a system that recovers exhaust heat energy.
This year’s edition of the Fleet News Awards also saw BMW receiving a second award, as the 7 Series was named the Best Luxury Car. The German brand’s flagship sedan therefore receives this distinction for the second year in a row. The vehicle was praised for featuring a high level of overall quality, having excellent dynamic abilities and offering impressive efficiency.
"These awards are great news for BMW and recognize the success of the EfficientDynamics programme in creating highly sustainable premium performance cars. These technologies are designed-in to all our cars and, with improved performance and cleaner driving, mean real benefits for both retail and corporate customers,” said Sean Green, sales director of BMW UK, who received the accolades.
The Fleet News Awards ceremony, an event that includes multiple categories, is held annually and recognizes the top fleet manufacturers and suppliers in Great Britain.
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