BMW Junior Welt Campus Reopens

The relaunch of the learning and experience space, located directly at BMW Welt, took place yesterday, May 26, the German automaker announced. The Junior Campus at BMW Welt aims to give children aged 5 to 13 an understanding of sustainability and mobility. Children have a chance to research, test and experiment in an interactive setup – for instance, to find out what sustainability means throughout a vehicle’s lifecycle.

There is a three-part learning concept (Discover – Immerse – Create together) available. The three sections – Campus Portal, Campus Lab and Campus Workshop – are an inherent part of BMW Welt in Munich.

Taken separately, the Junior Campus Portal visualizes a vehicle’s lifecycle with respect to sustainability. Children can the apply their acquired knowledge to researching and testing in the Campus Lab. Finally, the Campus Workshop includes two brand-new workshops: ‘Designing Sustainability’ and ‘Everything moves’, where the young visitors build their own, solar-powered cars, and assemble vehicles from old cars.

Consequently, young people play a key role in the BMW Group’s CSR activities, which include educational projects on various scientific topics, technology, road safety and mobility – and increasingly on sustainability issues.

“With the educational concept of the Junior Campus, we have sparked children’s interest in mobility for almost four years now. As the most sustainable automobile company worldwide, we have now revised the Portal and developed new workshops to raise more awareness for sustainability among young people,” Harald Kruger, Member of the Board of Management of BMW AG, explained. “Children and teenagers will be the ones to shape our future society. This is why they are so important to us. If we want to initiate changes in society, they are the ones we will have to start with.”