In the past, BMW owners had to place their order for original parts through one of the many dealers nationwide, but with the help of the eBay store components like the brake discs or car care products can be purchased online.
“As a premium car manufacturer, we are always interested in understanding customer preferences when it comes to buying products. We recognise that there are customers who wish to buy BMW products but do not necessarily want to travel to a BMW dealer to make a purchase. As such we see eBay as the perfect solution for them. By embracing this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW,” Carl Sanderson, General Manager Aftersales Development.
“eBay UK is home to over 100 leading brands who realise the added value an eBay shop brings, whether they are already selling online or not. There are over 600,000 searches for BMW every month on eBay and BMW will now be able to access this existing, yet untapped customer base, while increasing its reach to the millions of other consumers who buy and sell on the site,” Angus McCarey, UK Retail Director of eBay, added.
All items sold through BMW Direct are offered from stock with free postage and packaging and are covered by a full two year BMW warranty.
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