The BMW commercials just keep on coming. It seems like the Germans want to start off the new year with record-breaking sales, topping the already encouraging ones this year has been reporting.
To make sure everyone wants a Bimmer, they posted yet another commercial online, this time about the xDrive intelligent traction system.
Focusing on all the important moment in your life and how they can all be associated with one car or another, their attempt was to make sure you know that you can have your pick out of the extraordinary range of vehicles they make, and go home with a hefty rebate.
Sure, it all sound good and plays into what they have been trying to prove but is it really so? We know the engineers and designers have been struggling to create cars for every niche but that doesn’t mean all of them make sense.
In the end it all comes down to how popular these new models will be. If they confirm the suspicions of the management team that they are everything the market needed to further improve sales, kudos to them! If not, we’ll be right here saying ‘I told you so!’.
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