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BMW Group Sales Increase 17.9% in April

BMW Group has reported that its sales have increased in almost all markets and regions across the globe last month, adding up to a 17.9 percent overall increase compared to the same month of 2010.

A total of 137,183 BMW, MINI and Rolls Royce brand vehicles were delivered to customers. For the year to date, deliveries of new vehicles have risen 20.4 percent to 519,944 vehicles, a high for the period.

“In April, our positive market development continued with a strong gain of nearly 18 per cent. We continued our balanced growth worldwide with an increase in sales across almost all regions and markets. Germany, the United States and China remain our three largest markets. But we also saw impressive growth in the dynamic young markets of Brazil, Russia, India, Korea and Turkey – the so-called BRIKT-countries,” said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing.

BMW brand volumes increased by 14.8 percent in April to 113,078 vehicles, with the new new X3 continuing to show growth. Demand increased by 140 percent compared to April 2010 to 9,902 units, while the other BMW X models had an equally strong market showing. The compact X1 saw 10,846 vehicles being delivered, while the X5 and X6 climbed a combined 12.7 percent. The X models therefore account for 28.7 percent of the BMW brand’s product range.

MINI also had a good month, with figures climbed to 23,839 vehicles – an increase of 34.5 percent over the same period last year. In China (+89.2 percent), South Korea (+130.8 percent) and Russia (+283.7 percent) sales growth was in the three-digit percentage range. Meanwhile, the Rolls Royce brand saw demand more than double to 986 luxury units.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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