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BMW European Maps, by MILE Traffic and Travel

German carmaker BMW announced it has contracted MILE Traffic and Travel, a joint venture between several navigation solution providers, to develop the next generation of European maps with real time traffic to be featured in its vehicles. According to MILE, this is the first pan-European service contract announcement from any car manufacturer.

"We are very pleased that MILE has been awarded this significant new contract from BMW who are recognised for their innovation and passion for quality. This announcement endorses our technology and business strategy of recent years and demonstrates that together we are market leaders of high quality traffic information," MILE said in a release.

According to the agreement between the two sides, MILE will be building a new traffic information solution for Germany and Europe. Comprised of ITIS, Mediamobile and Infoblu, companies from UK, France and Italy, MILE will create the new maps under the Precision Traffic brand which is already operating in the UK. The HQ of the new company will be in Munich, while its CEO will be Jonathan Burr.

"We are particularly delighted to be building a new service in Germany and to be able to enter this important market through innovation and the use of latest technologies," the company concluded.

"BMW have exceptionally high standards and we were selected bases on our ability to meet these. We are now working on making next generation traffic information a great success for BMW,"


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