BMW Donates EUR1 Million for Japan Relief

Nearly a week has passed since a double disaster struck Japan, and the aftermath is yet to be fully felt. With thousands of people still missing, entire cities leveled and several nuclear reactors on the verge of meltdown, Japan is in dire need for help.

Car makers around the world, especially the ones in Japan itself and in the US, have already announced that they will try and lend a hand to the rescuers by donating money and providing logistics supports. From Europe, however, little word of solidarity came. Until today.

Today German group BMW opened a list of European companies that plan to help, a list which is likely to grow in the following days. The car maker announced it would donate no less than EUR 1 million, in equal parts, to the non-profit organization “Save the Children” and the Japanese Red Cross. The money, says BMW, is to be used for the treatment of traumatized children, emergency aid and reconstruction work.

The financial aid comes both from the corporate BMW, but also from the people that make up the company. The car maker says that a huge number of them contributed to raising the aforementioned sum of money.

“We are deeply moved by the horrific suffering in the affected regions,” said Norbert Reithofer, BMW chairman of the board. “During this difficult time, our thoughts and sympathies are with the Japanese people.”

BMW's operations in Japan have also been affected by the devastation. This week the car maker gave it staff in Japan the choice to return to Germany, while for the rest of 800 Japanese employees it has prepared several support programs.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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