Photo: BMW AG
Last week, BMW celebrated its Centennial, and the event also marked the presentation of an autonomous vehicle concept that showcased the company's vision for the next 100 years of mobility.
Since BMW is the company that has a slogan that says it builds “The Ultimate Driving Machine,” it is curious of them to release a self-driving car concept, right? Well, not exactly. As current BMW CEO Harald Krueger explains, autonomous cars are the future of mobility, and it is essential for BMW to enter this market.
Mr. Krueger has explained that the staff is on a quest to find the best solutions for autonomous vehicles. Once these cars come to market, they will be improved significantly, and they will connect with the other areas of people's lives. BMW's CEO dreams of the world where autonomous cars will anticipate our needs, and they will adjust accordingly.
In his statement, Harald Krueger also spoke about premium mobility, the concept that BMW has been selling for a big part of its existence.
The idea of premium mobility certainly has space in the future, as premium and volume vehicle manufacturers will enter the self-driving car market. BMW could differentiate their products with the smart solutions that will be included in the package.
In a way, the autonomous vehicle industry will bring new challenges to traditional carmakers, but it will also give them opportunities to develop and improve their business model. The BMW Vision Next 100 concept shows ideas that will hit showrooms in the next 20 to 30 years, Harald Krueger explained in an interview with Automotive News.
Autonomous vehicles and electric cars will surely be a big part of everyone's lives in the next 50 years, but some things need to change today for future generations to enjoy safer roads. As Harald Krueger explains, government incentives in each country will favor the acquisition of electric vehicles, and carmakers rely on incentives to sell more electric cars, and ultimately make new models more affordable.
Mr. Krueger believes that the whole electric mobility industry is “a marathon, not a sprint,” underlining long-term enterprise and investments instead of short spikes of effort from carmakers and governments alike.
Mr. Krueger has explained that the staff is on a quest to find the best solutions for autonomous vehicles. Once these cars come to market, they will be improved significantly, and they will connect with the other areas of people's lives. BMW's CEO dreams of the world where autonomous cars will anticipate our needs, and they will adjust accordingly.
In his statement, Harald Krueger also spoke about premium mobility, the concept that BMW has been selling for a big part of its existence.
The idea of premium mobility certainly has space in the future, as premium and volume vehicle manufacturers will enter the self-driving car market. BMW could differentiate their products with the smart solutions that will be included in the package.
In a way, the autonomous vehicle industry will bring new challenges to traditional carmakers, but it will also give them opportunities to develop and improve their business model. The BMW Vision Next 100 concept shows ideas that will hit showrooms in the next 20 to 30 years, Harald Krueger explained in an interview with Automotive News.
Autonomous vehicles and electric cars will surely be a big part of everyone's lives in the next 50 years, but some things need to change today for future generations to enjoy safer roads. As Harald Krueger explains, government incentives in each country will favor the acquisition of electric vehicles, and carmakers rely on incentives to sell more electric cars, and ultimately make new models more affordable.
Mr. Krueger believes that the whole electric mobility industry is “a marathon, not a sprint,” underlining long-term enterprise and investments instead of short spikes of effort from carmakers and governments alike.
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