As was the case in the first phase of the project, several enciting prizes are up for grabs for those who can prove they deserve a place among the automotive industry's finest designers.
BMW offers those taking part several opportunities, including a meeting with BMW developers as part of a BMW Weekend Activity Package and products from the BMW Lifestyle Shop. The first prize category will translate into a trip to Munich, a visit to the BMW headquarters and a BMW Premium Tour, while the Lifestyle prizes include watches and sunglasses.
To take part in the competition, those interested should submit their ideas for the design of vehicle interiors at the following link. A special configurator which will guide participants through the realization of their projects, as well as additional details are also available at the aforementioned link.
There is little time left before the carmaker no longer accepts entries. Those interested should register before October 13. After that date, a special panel of judges will note the projects and determine the winner.
“The Co-Creation Lab is the central platform for all customer integration projects for the BMW Group. It is a virtual forum for all automotive enthusiasts,” the carmaker said when announcing this second phase of the program.
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