BMW and Brilliance to Create EV Brand in China

BMW Plug-in Hybrid Sedan Concept 1 photo
Photo: BMW
By now, the fact that BMW’s Chinese subsidiary Brilliance makes some very interesting rebadged models should be known to everybody, but what isn’t public information is that they will work together to develop a new electric vehicle brand in the dominant Asian market.
Symilar moves are planned by other automakers like Ford and GM, who all want to take advantage of the huge incentives offered to electric vehicle buyers of models that are built in the country. BMW Brilliance Automotive presented a prototype of a plug-in hybrid sedan earlier this year in Shanghai.

"We will have a new brand, it's a legislative requirement," BMW head of sales and marketing, Ian Robertson, told Automotive News Europe. "The Chinese auto market is the biggest in the world, but what they haven't really got is an international brand with Chinese origin. I think there will be a requirement of globalization of a Chinese brand. What's happening is that we're all encouraged to have more brands with a new technology element to it.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories