As a twist, BMW and Brilliance are partners in China, operate a joint venture there and plan big for the future. Those plans have not changed, in spite of the little Brilliance betrayal, and the two partners announced today that they would be supporting, together, the Art of Enlightenment exhibition.
The exhibition, to open at the National Museum of China in Beijing, is a way for the Chinese to learn about the “artistic and intellectual inquisitiveness and cosmopolitanism that characterised this period in European history.”
Works by Goya Kauffmann, Pesne, Piranesi, Tischbein or Vernet will be displayed in a total of nine sections dedicated to the art of the 18th century. For BMW, partnering with the museum represents the coronation of 40 years of involvement in the cultural world.
On its part, BMW will promote the exhibition and the museum through different programs and events, including an exchange program for young curators from China and Germany and a series of concerts, organized in part with Volkswagen, entitled “The Music of Enlightenment.”
“The reopening of the National Museum today is a major event that manifests China’s profound cultural legacies as well as its success today,” said Olaf Kastner, BMW Brilliance said when announcing the partnership.
“As a brand with solid artistic and humanistic substances, BMW is very proud to support the reopening of the National Museum and witness Chinese and German cultures join hands here. I believe this exhibition will help promote Sino-German cultural exchange and present a top-class spiritual feast to Chinese and world audiences.”
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