Bentley Creates New Sales Company: Bentley Russia

Guenter Behringer, Head of Bentley Russia 1 photo
Photo: Bentley
Bentley Motors today announced the debut of a new exclusive sales company, Bentley Russia, with the move showing the carmaker’s plans to expand its presence on the Russian market. The carmaker brags that the creation of the new company will not only attract new customers, but also improve services for existing ones.
Last year, Bentley’s sales in the country jumped by 45 percent, making the company the best-selling luxury brand in Russia. The first step in this new plan is to showcase the current range at the Moscow Motorshow from August 30 to September 9

"We believe that there are major opportunities for Bentley to expand our market and increase sales in Russia. For us, it's important that we maintain the loyalty of existing clients and, of course, attract new ones and that is partly about expanding our regional presence. The Bentley Russia team will strengthen Bentley's leading position in the high luxury car segment and build on the popularity of the brand among Russian customers," says Guenter Behringer, Head of Bentley Russia.
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