Life in the city is pretty tough sometimes and one may pop a cap and want to evade the concrete jungle.
Waking at 6:00 a.m. each morning, washing, eating some microwaved food, waiting for the coffee machine to slowly pour you that black liquid which will make you feel energized a bit and then getting in your eco-friendly car, staying in traffic about an hour, arriving at your corporatist job, doing some boring tasks all day and then returning exhausted at home just to take it start it all over again the next day would make someone to want more from the journey on this planet.
Something like a breakthrough... Something like an affordable, lively sportscar you can drive from time to time, leave the sickening city behind and feel that you are alive.
The same idea this following Toyota GT 86 ad used. Some say that it was banned in the UK for encouraging people to break free and drive irresponsibly.
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