As a result of the agreement, Warner will feature some of its artists on BAM's cars. The first to get an impression of his face on a BAM car (the No. 49, to be precise), will be touring comedian Larry the Cable Guy.
The announcement was made yesterday by WMN vice president of marketing, Kelli Cashiola, and BAM Racing owner, Beth Ann Morgenthau, during the unveiling of their VIP Fan Experience partnership.
"I can't think of a better partner to be associated with than BAM for our first NASCAR tie-in," John Esposito, WNM president said in a statement quoted by NASCAR.
"They have a clear vision and a relentless drive for success, which makes them a terrific strategic partner, while their passion for racing and dedication to the community is a wonderful addition to Warner Music Nashville's own efforts to promote our artist and reach the fans who love them most."
"We're thrilled to be able to have this dual unveiling before the end of the year to give fans a hint of what's in store form Warner Music Nashville and BAM Racing for 2010," Morgenthau added.
"The new fan program has already generated a lot of interest and I'm also delighted to be able to introduce the first artist so soon. It's exciting to think that this is just the first of many entertainers who will be featured on our race cars throughout the year."
So, BAM found a face to put on the car. How about IN the car? Apparently, that issue is still unsolved...
"We are currently talking to a number of drivers who aren't under contract for 2010. At this point we haven't eliminated from consideration any driver who is a free agent."
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