Audi to Make Biggest Investment in Its History

German manufacturer Audi has had a great year, and the doors which opened this year through new product launches and high sales numbers have also created the perfect environment for a great growth in the future.

At least, this is what Audi is thinking, as it announced today that it would be making the biggest investment in its history between 2011 and 2015. A total of EUR11.6 billion will be poured into new products, new technologies and the upgrading of the existing facilities.

Audi will not only invest money in its future, but also additional manpower. All those who have been dreaming at a bright future as an employee for one of the most highly regarded carmakers in Germany now have the chance of being one of the 1,200 skilled employees the manufacturer will be employing next year.

“Innovation requires people,” said Thomas Sigi, Audi member of the board for Human Resources. “For this reason, we want to hire around 1,200 experts in 2011 who will primarily bolster our electromobility and lightweight construction fields of competence, as well as the implementation of our growth strategy.”

The money Audi plans to turn into profit over the next years will be used for the developing of new products and technologies based on the breakthroughs achieved this past two years in the field of electric and hybrid drive systems. The Ingolstadt and Neckarsulm sites will also be the recipients of a good chunk of the money to be invested.

“With this investment, we are laying the foundation for sustained, profitable growth, and supporting our claim to leadership in the premium car segment,”
said Axel Strotbek, Audi member of the board for Finance and Organization.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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