Audi Super Bowl Ad Preview

With less than a month left before the start of the Super Bowl XLV, car makers are getting ready for perhaps their biggest advertising efforts of the year. The sporting event has been, for countless years now, a commercial heaven, thanks to the huge number of people tuning in.

All advertisers probably have their game plan established by now for the Super Bowl, but some are planning to cheat a little and gives us a preview of what's to come on February 6. The Germans from Audi, for instance, announced a new 60-second TV spot which will preview the Super Bowl ad.

To air during the NFL Playoffs, the spot is titled Goodnight and stars the 2011 Audi A8 (the same car chosen to star in the Super Bowl TV spot). The clip is meant as a travel back time, using the Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, as a time machine.

“Research shows that consumer impressions are based in nostalgia and formed at a very young age. In ‘Goodnight’ Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury,” Scott Keogh, chief marketing officer at Audi, explained the choice of inspiration.

“Today’s luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd.”

The spot will air on January 13, on cable networks, followed by a national network debut during the weekend.