Audi Reportedly Fires Wolfgang Durheimer

Wolfgang Durheimer 1 photo
If this isn't front page news, nothing is: Audi and Wolfgang Durheimer are parting ways, less than half a year after he took on the role as development chief. Vorsprung top execs were reportedly not satisfied with the pace at which the former Bentley CEO was progressing electric car technology.
Durheimer was reportedly involved in the cancelation of the A1 and R8 e-tron electric car projects.

Audi is seen to be too dependent on technology developed by the Volkswagen engineers and has lost its competitive edge agains BMW's true market-leading innovations.

Durheimer's dismissal could end up putting Audi even further behind. The A1 and R8 e-trons would have had to take on BMW's i3 and i8, both built around bespoke platforms that made extensive use of advanced materials.

But Mercedes also seems willing to drop further development of electric cars and vans.

Durheimer reportedly made SUV and new design language his top priority, which is understandable. It would be a real shame to have him leave the German group, especially after what he did for Bentley and Bugatti.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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