Surprisingly, it wasn't a new model that boosted the company, as the Q7 full-size SUV sold 78.3% better than last year, racking up 1,227 sales in a month. The Q5 was an even better overall performer with an increase of 25.6% to 3,493 vehicles sold for the month, thanks to the TDI clean diesel model and the new SQ5 performance model.
“The momentum seen in Audi sales month after month flows from a commitment to advanced products, careful preparation and a steady strategic plan,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “It’s the same formula displayed in our 12th victory at Le Mans last month and the Truth in 24 documentaries on the dominance of Audi endurance racing. This is how Audi functions, and the planning that led to our 30th straight month of record sales serves as a ‘Truth in 30’ moment in our race for U.S. premium car success.”
“We’re now entering the second half of the year with solid momentum, sufficient allocation of cars to meet demand and the expectation that 2013 will be our third consecutive year of record results,” Del Rosso said.