Audi, No. 1 in HORIZONT Ranking

After earlier today German carmaker Audi announced it has received the "Good Design" award from the German Designer Club, for its "refined corporate design," the carmaker managed to snatch another title: no. 1 in HORIZONT’s creativity ranking.

HORIZONT, one of the most important creative indicators for the business divisions of marketing and advertising of any company, was given to Audi as a result of its wealth of ideas:

“Creative, innovative communication is essential for Audi in order to differentiate itself from its competitors as the most progressive premium brand, and to systematically extend its market success,” Lothar Korn, Head of Marketing Communications for AUDI said.

“Our creative accomplishments for 2009 as a whole confirm that we are making good progress and that our excellent ideas generate customer enthusiasm for the Audi brand.”

Before receiving the prize, Audi had to have been among the winners of the top 45 national and international creativity contests of the year. Among the contests under review, the panel looked at the performances achieved by the brand at the Cresta Awards.

Audi managed to win several Cresta awards, including the one for promotional film “Robbery” (for the A4 Exclusive Line equipment package), the “Urban Carving” film (for the Audi quattro) and the “Bulletproof” ad.

Furthermore, Audi won accolades in 2009 at the Clio Awards, the Golden Award of Montreux, ADC Europe and the New York Festivals. The adds which won are referring to the Audi Q5, the Audi Q7 Clean Diesel, TDI diesel technology, and the Audi brand’s motorsport triumphs.