Audi Has Great Potential in the U.S.

U.S. car dealers see Audi as the premium brand with the greatest potential for the future, as shown by a study recently published by the National Automobile Dealers Association (NADA).

During the course of 2009, Audi posted the greatest franchise value increase, compared to all the other brands activating in the premium segment of the market.

“Dealers are investing in Audi as a brand with the best prospects for the future. Their approval and trust are not only crucial to the success of a brand, they’re also a good indicator of the actual sales growth,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG.

According to Schwarzenbauer, most U.S. automotive dealers hold multiple brands in their portfolio and are able to compare the results of various franchises. This allows the dealers to focus on the brand that has the best prospects for the future, improving the quality of the sales & service, as well as developing the showrooms and enhancing the marketing strategies.

“The Audi A3 TDI clean diesel was honored in November as ‘Green Car of the Year.’ A strong message, which we communicated on the most popular platform: with a commercial during the Super Bowl,” Schwarzenbauer said. “Also, we’re proud of the nomination of the R8 V10 as the ‘World Performance Car.’ Both models help promote the brand as a whole – and they help the sales of our high-volume models, the Audi A4, Q5 and A6.”