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Audi Announces Record €22 Billion Investment Through 2018

It seems the holidays have put Audi in the spending mood, as the German automaker from Ingolstadt announced today that it will invest €22 billion between 2014 and 2018. About 70% of the money will go into new models and technologies, the rest into expansion of their production capabilities with more overseas factories and employees.
2014 Audi S3 Sedan 1 photo
This latest statement comes hot on the trail of another one saying Audi will expand their current 49 model lineup to 60 models by 2020. Most of these will be new SUV models, as Q1, Q2 and Q4 models are are expected. Even hot SUVs named SQ2 and SQ4 or a flagship SUV called the Q9 have been trademarked.

Audi has not made any of these new models official yet, but it has made the fact that it wants more sales quite public. Audi boss Rupert Stadler said: “We’ve achieved 1.5 million deliveries in 2013; now we are aiming resolutely for two million.”

“With this investment program we are launching our next stage of growth,” said Axel Strotbek, Member of the Board of Management of AUDI AG for Finance and Organization. “In the future, we will be investing increasingly in new products: 70 percent is intended for the modernization and expansion of the model range and for our portfolio of technologies.”

press release

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