Aston Villa Football Club Gets Fiat Car Fleet

The British division of Fiat announced today it has secured a new fleet deal with the Premier League Aston Villa Football Club. The four-year agreement includes Fiat cars and Fiat Professional commercial vehicles, and follows other important fleet deals such as the ones with British Cycling and the BSM driving school.

Fiat’s 500 city car, the new Fiat Punto Evo, new Fiat Doblo and rugged Fiat Ducato are among the vehicles being taken by Aston Villa.

“Aston Villa represents a key partner in the newly launched MyFiat loyalty card,” said Paolo Lo Monaco, Finance and Business Development Director, FGA UK & Ireland. “And on top of the significant cross-marketing opportunities from the loyalty card, the partnership will offer Fiat brands major exposure into the Birmingham automotive market through both the retail and corporate environments of the Aston Villa network.”

The move is aimed at increasing awareness of the Fiat brand among thousands of Aston Villa fans who are targeted as potential customers.

"We are delighted to be entering this partnership with a leading international brand such as Fiat. Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch,” Aston Villa’s Chief Executive, Paul Faulkner, said in a release.

Aside from the new deal, the Italian manufacturer is already the official vehicle supplier of the England football team and Wembley Stadium.