The flamboyant art, entitled ‘Because I Can’, was modelled on Louise’s 17-year-old daughter and introduced influences from the Alfa MiTo into the work, such as the vehicle’s low emissions.
This has been interpreted through a vibrant floral backdrop and mix of bold colours. The painting also incorporates elements of the iconic Alfa Romeo logo, and legendary Cloverleaf symbol which is synonymous with the brand.
“I really wanted to capture Alfa Romeo's heritage and elegance within my creation, while bringing out the stylish and fashionable aspects of the Alfa MiTo,” the artist said, adding that “The Alfa MiTo is targeted at a young, stylish audience who have a positive attitude to life, and are focussed on being successful, and within my painting I have tried to bring this across using a combination of designs that convey powerful imagery mixed with elegance and beauty.”
Unveiled at Artica Galleries, Covent Garden yesterday, the Alfa MiTo 1.3 JTDM-2 85 bhp Sprint wrapped in Louise’s design, along with the original artwork will now head to Castle Galleries locations - Birmingham’s Mailbox on July 28, Norwich Chapelfield on August 4, and Cardiff Bay on August 11.
“Within this project we worked closely with Castle Galleries and Louise Dear to create a work of art which brings out the key message behind the congestion charge friendly Alfa MiTo. The floral based design and vibrant colour selection conveys the car’s fun and even greener credentials, whilst fully incorporating the young and stylish image of the Alfa MiTo,” said Brand Communications Manager for Alfa Romeo UK, Naz Jamil.
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